Captiva Africa LLC

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Mission, Values & Vision

Our Vision

To be a leading provider of business development support services in Africa

Our Mission

We partner with clients on the frontlines of development in Africa to turn their vision into reality by providing business development support services through a highly committed and skilled team of professionals.

Our Values

Our Core Values of people, clients, innovation, learning and passion have shaped the culture and defined the character of Captiva Africa. They guide our decision making process and the way we interact with clients and with each other.

These are what set Captiva apart. We are happy to be different. Ultimately it is about our people, clients and making impact on society.

Frederick Murunga
Founder and General Manager


We respect the individual’s talents, beliefs, ideas and desire for personal growth. We deal with our clients and colleagues with consideration and honesty. We seek to attract and retain superior talent. And reward based on performance.

At Captiva Africa we encourage ideas from any source and everyone has a right to be listened to. We strive to create a collaborative and mutually supportive environment where everyone is treated in a manner that reflects Captiva’s values.


This means creating long term partnerships with clients by being responsive, relevant and delivering more value than expected. Our decisions are taken with the client in focus. It does not mean doing whatever the client asks. Team Captiva Africa fully appreciates the challenges our clients face and feel privileged to share in their achievements.

We appreciate our clients’ knowledge and experience. We expect our people to spend our clients’ resources as if our own resources were at stake.


We strive to apply innovative thinking and creativity in everything we do. We demonstrate this by sharing knowledge and information through team work and continuously challenging and asking “why?” We believe that our reputation lies in the collective skills and creativity of the Captiva team. We will persistently create better ways of doing the things that we do.


At Captiva Africa, we believe in knowledge-based service and appreciate that service without knowledge is dangerous. We acquire and apply new ideas, skills, and knowledge and deepen our commitment to excellence in serving our clients.

We build on our accomplishments to be the best we can be and set new standards in our industry. In our quest for excellence we demand more of ourselves than our clients do. The Captiva team takes responsibility for and commits to learn from our mistakes.


This means commitment to whatever we set out to do and seek to have fun while at it. We are a spontaneous and light-hearted fun loving team of professionals.

We are more than a team. We meet regularly outside the office and make sure that having fun is not accidental. Some of the best ideas and solutions to clients’ problems have transpired during these occasions.