The Captiva marketing team helps clients determine consumer buying behavior; develop effective products and services across channels and clearly present these to the customers.
Our team of marketing experts goes beyond the traditional integrated marketing communications and works with clients to embrace the full effect marketing philosophy. Captiva’s full effect marketing seeks to pool and focus the entire client’s resources and functions towards meeting the customers’ requirements.
In this regard; we work with client marketers to help them address the following:
- How can they improve efficiency and effectiveness of their marketing efforts?
- How can they effectively align the marketing goals with the needs, objectives and overall strategies of the company?
- How can we best incorporate new media, viral marketing and other emerging trends into our marketing strategies?
- How can we determine our Return on Marketing Investment
Within the marketing practice we cover the following areas:
- Rapid Market Assessments
- Marketing Planning
- Assistance with execution of marketing plans
- Business model and brand portfolio strategy
- Determining segment consumer behavior