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Digital technology has created new media platforms and social networks which have given the consumer a more active role and influence over brand strategy.

The relationships between brands and their customers have become more open-ended as on-line discussions allow brand experiences to be shared across audiences in short if not real time.

The Captiva marketing team works with clients to manage this complexity and emerging power of the consumer by combining customer insights with in-depth business analysis. We help our clients create successful brands by addressing amongst other things the following questions:

The Captiva Branding and Communications team works clients in three key areas: