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Rapid Market Assessments

Rapid Market Assessment (RMA) is a tool that we apply at Captiva Africa to give us snap shot of a specific market.

It is an iterative and interactive research methodology that we carry out to help us or the client better understand complex market systems in a relatively short time.

RMAs enable clients address the following issues:

Captiva have extensive experience in carrying out qualitative and quantitative RMAs across sectors in the East African region. Our more recent engagement have involved RMAs in the Clean Energy sector in Kenya; an RMA for the water sector in Western Uganda, RMA for the sanitation sector in Kampala Uganda, and an RMA for the Sanitation sector in Eastern Uganda and Kenya.